Marketing Materials
Stop Selling Licenses, Start Selling Value: The CSP’s Guide to Marketing with Gitbit.
In the hyper-competitive world of Microsoft 365 Cloud Solution Providers (CSPs), "license reselling" has become a race to the bottom. If your value proposition is just a monthly invoice, you're at risk of being replaced by the next provider who offers a 2% discount.
To win in today's market, you have to move from vendor to trusted advisor.
That’s where Gitbit comes in. By leveraging Gitbit’s free tools and educational resources, you can transform your sales process into a value-driven consultation. Here is how your CSP should be marketing Gitbit to land more clients and increase retention.
1. The "Free Savings Audit" Lead Magnet
The most powerful tool in the Gitbit arsenal is the Microsoft 365 License Report Tool. For a CSP, this isn't just a utility; it’s a high-conversion lead magnet.
- The Hook: "Are you paying for ‘Ghost’ employees?"
- The Offer: Offer a free 5-minute license audit. Use the Gitbit tool to generate a report showing inactive users, disabled accounts still holding licenses, and unused SKUs.
- The Marketing Play: Instead of asking for a discovery call, ask for a "Savings Scan." When you show a prospect that they are wasting $400/month on licenses for people who left the company six months ago, you’ve instantly paid for your own management fee.
2. Marketing "Security-First" Onboarding
Most clients find Microsoft 365 security (MS-500 levels) intimidating. Gitbit’s documentation and courses break these down into "0 to Hero" guides.
- The Content: Repurpose Gitbit’s guides on Automating Access Reviews or Microsoft Defender for Endpoint.
- The Marketing Play: Create a "Security Health Check" service. Use Gitbit’s structured learning paths to build a checklist of "10 Security Essentials Every Tenant Needs." Market your CSP as the expert who doesn't just sell the license, but ensures the license is actually configured to protect the business.
3. Position Yourself as a "Copilot Readiness" Expert
Every client is asking about AI and Microsoft Copilot, but few are actually ready for it.
- The Hook: "Don't buy Copilot until you're ready to use it."
- The Play: Use Gitbit’s Copilot resources to create a "Copilot Readiness Assessment." Market this to your existing base to ensure they have the right licensing prerequisites (like Business Premium or Enterprise E3/E5) and data governance in place. This moves you from a "order taker" to an AI consultant.
4. Build a "Transparent Billing" Brand
One of the biggest pain points for M365 customers is "license sprawl"—they don't know what they have or why they have it.
- The Marketing Play: Make Gitbit reports a standard part of your Monthly Business Review (MBR).
- The Message: "With our managed services, you get a monthly Gitbit optimization report. We proactively trim your waste so you never pay for a seat you aren't using."
- The Result: This builds immense trust. You are the only provider who actively tries to lower their bill when it's appropriate, which makes them much more likely to accept your recommendations when it's time to upgrade.
5. Content Marketing via Attribution
Gitbit operates under a CC BY 4.0 license. This is a goldmine for your marketing team.
- The Play: Take the deep-dive technical articles on Gitbit, summarize them for a non-technical business owner, and post them on your company blog or LinkedIn.
- The Requirement: Just remember to include a backlink to Gitbit.org. This allows you to maintain a high-frequency content calendar with expert-level insights without needing a full-time technical writer on staff.
Summary: The New CSP Sales Script
Old Way: "We can provide your M365 licenses for the same price you pay now, but with better support." (Weak)
The Gitbit Way: "We use Gitbit's auditing technology to find an average of 15% in licensing waste within the first 10 minutes. Let us run a report for you. If we don't find any savings, at least you'll have peace of mind. If we do, we'll help you reinvest those savings into better security." (Strong)
Ready to start? Head over to Gitbit.org and run a report for one of your test tenants today. The data you see is the best marketing material you'll ever have.
